ABOUT US

BEAUTY WITH A MISSION 

More people live in slavery today than ever before. That’s not okay with us.

Redeemed with Purpose began with a simple but powerful idea — that beauty can be a force for change.

HOW IT ALL BEGAN

In the mid-90s, Naomi Holland encountered the harsh reality of sex trafficking while traveling in Asia. Determined to be part of the solution, she joined the SA Foundation, a Canadian organization supporting survivors of sexual exploitation through long-term recovery programs and dignified employment.

While serving on the frontlines, Naomi began creating handcrafted jewelry as a symbol of redemption — transforming discarded materials into something new and beautiful. That vision became Redeemed with Purpose: a brand that marries meaningful design with a mission to fight human trafficking.

Over the years, Redeemed has donated over $46,000 to charities across three countries and built a growing community of advocates for freedom and restoration.

Today, Naomi continues her advocacy through Escalate the Conversation, helping parents and youth stay safe online.

A NEW CHAPTER

Hi friend! We’re Grace + Denise — the duo behind Redeemed with Purpose.

We met while working at a front-line charity supporting women recovering from trafficking. Grace served as a case worker, and Denise started as a volunteer coordinator before building a social enterprise that offered job training to survivors.

Our shared heart for justice and love for design brought us together to continue the Redeemed legacy.

Through our sister business, For Kingdom and Sparrow, we provide meaningful employment to vulnerable women in Southern Alberta.

When we’re not in the shop, you’ll find Denise tending her country garden with her husband, and Grace hiking or camping in the Rockies with hers (and their dog, of course).

At the heart of everything we do is our faith.
We both love the Lord deeply, and He inspires many of the designs you’ll find in our collections.

Redeemed jewelry isn’t just something you wear — it’s a story of beauty, hope, and transformation.

Together, small acts of purpose can help change the world.

JOIN THE MOVEMENT 

When you wear Redeemed, you’re not just putting on a piece of jewelry — you’re helping to write a new story for women around the world.

You can be part of the movement by:
✨ Shopping ethically and gifting Redeemed pieces that start conversations
✨ Sharing our mission on social media to raise awareness
✨ Supporting small, purposeful businesses in your community
✨ Learning more about anti-trafficking efforts through our upcoming Resources Page

Together, small actions add up to world-changing impact.

"Each time you spend money, you cast a vote on the kind of world you live in." 

- Anna Lape

p.s. Purchasing from us should not replace actual donations given directly to charities. Charities need donations. We encourage you to do both if you can!