ABOUT

BEAUTY WITH A MISSION 

More people live in slavery today than ever before. That’s not okay with us.

Redeemed with Purpose began with a simple but powerful idea — that beauty can be a force for change.

HOW IT ALL BEGAN

In the mid-90s, Naomi Holland encountered the harsh reality of sex trafficking while traveling in Asia. Determined to be part of the solution, she joined the SA Foundation, a Canadian organization supporting survivors of sexual exploitation through long-term recovery programs and dignified employment.

While serving on the frontlines, Naomi began creating handcrafted jewelry as a symbol of redemption — transforming discarded materials into something new and beautiful. That vision became Redeemed with Purpose: a brand that marries meaningful design with a mission to fight human trafficking.

Over the years, Redeemed has donated over $46,000 to charities across three countries and built a growing community of advocates for freedom and restoration.

Today, Naomi continues her advocacy through Escalate the Conversation, helping parents and youth stay safe online.

A NEW CHAPTER

Hi friend! We’re Grace + Denise — the duo behind Redeemed with Purpose.

We met while working at a front-line charity supporting women recovering from trafficking. Grace served as a case worker, and Denise started as a volunteer coordinator before building a social enterprise that offered job training to survivors.

Our shared heart for justice and love for design brought us together to continue the Redeemed legacy.

Through our sister business, For Kingdom and Sparrow, we provide meaningful employment to vulnerable women in Southern Alberta.

When we’re not in the shop, you’ll find Denise tending her country garden with her husband, and Grace hiking or camping in the Rockies with hers (and their dog, of course).

At the heart of everything we do is our faith.
We both love the Lord deeply, and He inspires many of the designs you’ll find in our collections.

Redeemed jewelry isn’t just something you wear — it’s a story of beauty, hope, and transformation.

Together, small acts of purpose can help change the world.

OUR IMPACT 

1.  FINANCIAL 

  • 2017-2018 SA Foundation received $5,500.00 
  • 2018 - 2019 Mully Children’s Foundation, the largest family in the world!  $3,546.00
  • 2019 - 2020 LIFT International working in some of the darkest corners of the world in Thailand   $5,544.00
  • 2020 - 2021 Defend Dignity, working with businesses and governments to push for change here in Canada   Donated $7,500. 
  • Charity special exception - August 2021 Global Catalytic Ministries, emergency kits to Afghanistan $1,680.92
  • September 2021 - June, 2022 IJM - Canada! $6,500.00 donated
  • September 2022 - April, 2023 Next Step Ministries. $4,500.00 
  • May 2023 - Aug, 2024 HER VICTORY. Donated $7,300.00
  • December 2024 IJM Canada $2000.00
  • March 2024 IJM Canada $2,000.00
  • 2025 - sold Redeemed and will continue to donate proceeds

    Total donated to charity:  Cdn $46,070.92

    2.  GLOBAL MISSION

    From the beginning, Redeemed has partnered with like-hearted organizations around the world to help women and families overcome the vulnerabilities that lead to exploitation. We have sourced jewelry from survivor-led and ethical enterprises such as Starfish Project, Purpose Jewelry, Shop Just One, and Faro. 

    We’re committed to doing our best when it comes to ethical sourcing. While we can’t verify every raw material in our supply chain, we believe in making conscious choices wherever possible and being honest about the challenges that come with that. The reality is, global systems are complex — but choosing to do something still matters. By creating, donating proceeds, and shopping mindfully, we can all push for greater accountability and compassion in the marketplace

    3.  LOCAL HEART 

    We partner with independent boutiques across Alberta who donate shelf space to help us share ethical jewelry and raise awareness about human trafficking and modern-day slavery.

    Through collaborations, storytelling, and community events, Redeemed continues to spark important conversations and remind people that every purchase can make a difference.

    Most of our jewelry is handcrafted right here in Calgary, Alberta — made by a remarkable single mom who has courageously overcome sexual exploitation, addiction, and cycles of abuse and trauma. Since joining our community in 2020, she’s built a healthy, hope-filled life surrounded by support and belonging. We’re honored to continue that relationship today by hiring her as our lead jewelry maker.

    3.  JOIN THE MOVEMENT 

    When you wear Redeemed, you’re not just putting on a piece of jewelry — you’re helping to write a new story for women around the world.

    You can be part of the movement by:
    ✨ Shopping ethically and gifting Redeemed pieces that start conversations
    ✨ Sharing our mission on social media to raise awareness
    ✨ Supporting small, purposeful businesses in your community
    ✨ Learning more about anti-trafficking efforts through our upcoming Resources Page

    Together, small actions add up to world-changing impact.

    "Each time you spend money, you cast a vote on the kind of world you live in." 

    - Anna Lape

    p.s. Purchasing from us should not replace actual donations given directly to charities. Charities need donations. We encourage you to do both if you can!